Pentax Named Innovations 2007 Design and Engineering Award Honoree
The Consumer Electronics Association (CEA®) today announced PENTAX as an International CES Innovations 2007 Design and Engineering Awards Honoree for the PENTAX K10D digital SLR camera at the International CES New York Press Preview. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting edge consumer electronics products.
The PENTAX K100D features 10.2 effective megapixels and a host of advanced technologies including a PENTAX-developed Shake Reduction (SR) system, a weather-resistant body, a dust reduction system, and a newly-developed Pentax Real IMage Engine (PRIME) designed exclusively for PENTAX digital SLR cameras to produce well-balanced, true-to-life images.
As a widely renowned consumer technology awards program that began in 1989, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by CEA, the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.
The PENTAX K100D digital SLR camera will be displayed at the 2007 International CES, which runs January 8-11, 2007 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category at Innovations Plus at the Sands Expo and Convention Center, Booth #68747. New for 2007: High-Performance Audio (HPA) Innovations Honorees will also be exhibited in The Venetian on the third floor, across from t he San Polo Ballroom.
Best of Innovations honoree products will also displayed at the Grand Lobby of Las Vegas Convention Center, next to Experience CEA, and at CES Unveiled: The Official Press Event of the International CES. Visit www.CESweb.org/innovations for details on Innovations 2007 Design and Engineering Honorees.
Products entered into Innovations 2007 must be available to market to U.S. retail outlets or the company website between January 1, 2006 and June 30, 2007. The Innovations entries are judged based on the following criteria:
* Engineering qualities of the product, including technical specifications and materials used
* The product's intended use/function and user value
* Aesthetic and design qualities (using visuals provided)
* Unique and novel features
* Contributions to consumers' quality of life
* Impact on the manufacturer's business model
Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product design.
PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces, mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.
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